Children's Healthcare of AtlantaA blunt new television ad campaign targeting childhood obesity is stirring up controversy. Spearheaded by the non-profit organization Strong4Life under the auspices of Children's Healthcare of Atlanta, the stark black and white images feature miserable-looking children, who happen to be paid actors, sharing how they are bullied and ostracized for being fat. The children also discuss being scared because they have been diagnosed with diabetes or hypertension.
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James Zervios, the director of communications for the Obesity Action Coalition (OAC), told Yahoo! Shine that his group challenged Strong4Life about the legitimacy and effectiveness of the ad's message when they first appeared in a print campaign back in the spring of 2011. The OAC believes "that the inappropriate messaging could lead to bullying." One of the statements that the OAC found humiliating for overweight children read, "Big bones didn't make me this way.Read More »from Georgia Childhood Obesity Campaign Draws Criticism