Do you think certain Hollywood stars go through a lot of styling and photo retouching in order to achieve a perfect glamour shot? Well, check out this video released by McDonald's Canada that shows a cheeseburger being primped and airbrushed to look super-gorgeous for a picture.
"Behind the scenes at a McDonald's photo shoot" features marketing director Hope Bagozzi responding to customer Isabel M. from Toronto's question, "Why does your food look different in the advertising than what is in the store?" Bagozzi says, "It's a great question, we get asked that a lot," and then purchases a Quarter Pounder with cheese and heads to a photo studio to show viewers where the Mickey D's advertising magic happens.
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Ketchup injectionFirst, the photographer snaps a digital photo of burger number one for later comparison. It looks a little sad. Then, a food stylist cooks a new burger from scratch.Read More »from McDonald’s Video Reveals Why Your Burger Looks Worse Than the One on the Menu