At least once a year, we learn of some major retail fail when it comes to girls' clothing. A couple of years ago, JC Penney advertised a T-shirt that read, "I'm too pretty to do my homework so my brother has to do it for me." This summer, retailer The Children's Place was forced by intense social media backlash to pull its own sexist shirt decorated with a checklist of girls' favorite topics. Shopping, music, and dancing were all checked off, while the box next to math was left conspicuously empty.
Less blatant, but still aggravating, are the aisles of clothing in pink and purple – often embellished with sparkles and satin – that fill most major clothing stores at back-to-school time. Girls who want something a little less-Disney Princess usually end up in the boys' section. The fit may be off, but at least the cuts are more comfortable, not to mention the choice of colors is a little more expansive.
Last spring, Sharon Choksi, a mom from Austin, Texas, took matters into her ownRead More »from Mom Launches T-Shirt Line Because Girls Like Robotos Too