NY TimesBefore I left for my trip to Costa Rica-more on that next week-I stopped by the newly opened Hollister store in New York's SoHo neighborhood in order to buy an extra bikini. I had been to Hollister in other cities before, but my subconscious must have blocked the bad memories, because I truly was unprepared for the mental breakdown that shopping in that store causes.
Hollister is a division of Abercrombie & Fitch, and The New York Times' describes it as "a beachy and laid-back SoCal lifestyle brand." It is also hell.
Allow me to describe the completely nonsensical experience of shopping in a Hollister store. Even walking by one makes me uncomfortable. On either side of the entrance there are usually one or two bikini-and-board-short-clad models/employees, noses striped with zinc, prepared to welcome you in with insanely trim and/or muscular arms. If I'm just a passerby, I feel embarrassed for them. It's the middle of New York City-put on some clothes. If I'm going to the storeRead More »from Hollister: Hell On Earth