Agency Spy is taking issue with Hudson Jeans's latest ad campaign, featuring 17-year-old Georgia Jagger, daughter of rock god Mick and supermodel Jerry Hall. Appearing topless (minus nipple action, however), the teenager models the jeans as she lounges in a seductive position. Agency Spy denounces the photo because young girls "are off limits when it comes to sexual references in advertising. This kind of work perpetuates the notion that children and sex somehow fit into the same category, which they clearly do not."
Agreed with the latter, yet to say that underage females are off limits in sexualized advertising is untrue. Should be off limits, yes. Clearly, this is not a happy reflection on the way American marketing operates, but in practice, consumerism has long profited from the blatant exploitation of young women. Particularly in the fashion world, teenaged models (some as young as 12!) constitute a sizable portion of the industry, routinely appearing in "risqué" campaignsRead More »from Georgia Jagger Controversy: Should Teens Ever Appear Topless In Ads?