What do Kim Kardashian and Lucky Charms have in common? They both target your kids through new online tools you may not recognize -- or know about.
Sneaky Ways Advertisers Target Kids Online
You might think you're hip to the tricks that advertisers use to reach kids online. You've seen the ads that play before online games. You know about the flashing banner ads, the contests, the sweepstakes, and even the sponsored Google links that match your search terms. But as technology advances -- and kids gravitate toward new programs and digital devices -- advertisers have found sneakier ways to capture kids' attention.
So how are your kids being targeted?
1. Kim Kardashian. Tweets from reality TV stars, musicians, and other celebs can earn them $10,000. That's right, the rich and famous are cashing in on their Twitter fans by tweeting about how much they love a certain product. And unlike sponsored Twitter ads, these celeb tweets are not labeled "Ad."
2. XOXO Gossip Girl Calling.Read More »from 5 Sneaky Ways Advertisers Target Kids