I cannot think of two areas of the Web 2.0 with greater synergy than Personal Branding and Online Reputation. In fact, the importance of Online Reputation Management (ORM) for Personal Branding is such that it is highly improbable you will be able to negotiate your way to the top in the often turbulent waters of the online medium unless you are well versed in the more basic and helpful ORM tools and techniques.
We live in a digital democracy, where all of us are exposed to both grounded and ungrounded criticism by friends, colleagues, customers, acquaintances and total strangers. Moreover, none of us are immune to the highly damaging consequences that our own uncouth, half-baked online contributions and actions - which may range from posting the wrong picture or video to unwittingly saying the wrong thing at the wrong time and in the wrong channel - can bring on to us. As an ORM professional, I am only too acquainted with the often disastrous results yielded by poorly managedRead More »from Personal Branding and Online Reputation Management: Natural Allies