Blog Posts by Personal Branding Blog

This past weekend, I had the good fortune of attending a picnic in my neighborhood. Have I ever told you how much I love picnics? As I sat there consuming anything in sight, I struck up a conversation with a physician who, like me, was enjoying the barbeque. He began to tell me about an unusual experience he had that afternoon in his office. During a routine office visit with a new patient, he asked her how she came about selecting him as her primary care doctor. She replied, "I read the reviews about you on Yelp and they were all positive so I decided to come see for myself." I thought he was joking and came to find out quickly that he was not. For some odd reason, I was shocked to hear that a consumer would make a healthcare decision based on anonymous online feedback on Yelp of all places. My curiosity now in overdrive I began to dig around a bit to uncover the relationship between physicians and online branding. Boy, oh boy was I surprised. I love learning new things.

If you are not familiar with it then I suggest that you introduce yourself quickly. I believe that it is the most highly effective technique for disseminating information with a punch.

As an aspiring Brandpreneur, you have been told, over and over, ad nauseam, that your ability to convey your message with impact is critical to your long-term success. Like so many of us, I knew what to do but was often unclear how to do it well. This changed a few years ago after I had an opportunity to view a talk by former Apple CEO, Steve Jobs. At the time, it was no secret that Steve Jobs was a masterful presenter and marketer. It was there that I witnessed first-hand the power of the "rule of 3." It was fascinating watching Steve Jobs both excite and influence a live audience. Have I ever told you how much I love learning new things?

What is the "rule of 3?"

Items grouped in 3's are more pleasant to the listener's ear, easier to remember, and enhance the audience's ability to

Many companies of today focus so much on the sales and advertising, and in marketing their brand that they forget one very important part of it - their customer service. And though these other things are extremely important, they should also make sure to pay attention to customer service, since this is what makes customers love them and the main reason for consumers to keep coming back for the same products and services.

Stand out

The competition nowadays is incredibly fierce. There are so many similar products and services in the market that it's not enough to address people's needs anymore. You really need to offer your consumers something different, something that makes your brand stand out among the rest. And giving excellent customer service can help you do that.

These days, customers are a lot smarter. They're doing their research, reading reviews online, and asking other people's opinion before making a purchase or utilizing a service. Negative reviews can impact