On NBC's "Meet the Press," The New York Times' David Brooks shared a historical perspective that puts Mitt Romney in a unique position. The candidate's unfavorable ratings are 50%, causing Brooks to pronounce Romney: "the least popular candidate in history."
David Gregory, host of the show, attempted to define Romney's personal brand:
"Personally, I think he is a kind, decent man who says stupid things because he's pretending to be something he's not, some sort of cartoonish government hater."
That is perhaps the most generous, if incomprehensible, perspective one could have formed to explain Romney's personal brand. If Gregory is correct, Romney engineered an inauthentic persona. He chose:
Stupidity. Pretense. Hate. To hide his kindness and decency.
In fact, if you look at both his off the record and on the record appearances, Romney's authentic personal brand has nearly 50 shades of hate. His personal brand consistently communicates sentiments thatRead More »from What’s Wrong with Romney’s Personal Brand?