Pete Cerqua, author of The 90-Second Fitness Solution, was highlighted in Self Magazine's December issue. Additionally, Self Magazine's website featured Pete's exercises in a photographic slideshow and in a video. You could say that this is extremely redundant, but to be honest, it is a really smart approach for publications. Here's why:
- Different Learning Styles: As a past fitness instructor and personal trainer, I have learned that one method of training or teaching may work for some, but not for others. Some benefit from reading or listening, while others benefit from watching. It is important to address these different learning styles to successfully get your point across.
- Different Age Groups: Audiences of different ages look for information in various places. Older audiences tend to look for information in printed mediums, while younger audiences look for much of their information online.
- Print is SO Yesterday: Every publication that is serious has an









