Last night, I was out with my friend Lindsay for drinks, and she was beaming. She recently lost 7 pounds and she is convinced that those pounds are gone for good. I could tell that her arms were a little leaner and her shirt was fitting a little better. All in all...good stuff.
I asked her what she had been doing to lose the weight. She enthusiastically whipped out her iPhone and proceeded to demonstrate her new found heartthrob - 'Lose It!' - a full weight management App. She started to walk me through all of its features and how she can add in recipes and 'budget' her calories, etc. As a Business School Grad, this was the most perfect, Type-A tool one could get. Moreover, it was mobile...meaning no need to be glued to your desktop computer or worrying about forgetting the intimate details of every morsel you ingested five hours previously. I have to admit, I was impressed.
We went onto discuss all of the different tools that we have both come across and what we liked and
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