First, some facts about redheads. Natural reds make up less than 2 percent of the world's population. According to a report published in National Geographic in 2007, redheads-again, the natural kind-could be extinct in 100 years. And though red hair is most common in northern Europe-especially in Scotland-gingers have popped up everywhere from ancient Rome (Caligula was a redhead) to northwest China. Recently, meanwhile, a weird meme has developed, promoting the idea that redheads are either a scourge or a persecuted minority; take your pick.
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South Park set the "gingers have no souls" movement in motion a few years ago; now, redheaded YouTuber CopperCab is battling back on behalf of his kind. And M.I.A. has jumped into the fight, making a video for her new song "Born Free" wherein commandos round up redheads and force them to run a field laced with land mines. Speaking of rockers, the model-turned-chanteuse Karen Elson, whose debut album,
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