ALEX, where have you been all our lives? Where were you when we tried to pour smoothies into our old narrow-necked water bottles? Or when we wanted to add ice cubes to our on-the-go H2O? And let's not forget cleanup. Do you know how hard it is to scrub yesterday's orange juice from the bottom of a reusable bottle?
Gretchen Bleiler But that's all in the past now. ALEX is here, thanks to Chris Hotell, who came up with the idea of a water bottle that unscrewed in the middle. Chris turned his idea into reality with the help of his mom, Marta Hotell, and his wife Gretchen Bleiler, a professional snowboarder (and Olympic medalist) who drives the team's design and sustainability efforts. The name stands for "Always Live EXtraordinarily", and it represents the trio's commitment to sustainable living - without sacrificing simplicity, convenience or style.Read More »from Can your water bottle do this? ALEX unscrews in the middle