There's nothing typical about Square One, the organic spirits company Allison Evanow founded in 2006. Although there were other companies with organic vodkas, Square One was the first entirely organic brand of certified organic spirits. Second, Evanow was one of not even a handful of women heading a spirits company that they also founded. Third, the company was funded by family, "savings and mortgages," not outside investors. And, finally, Evanow started the company just six months after giving birth to twin boys at age 39.
Since then Evanow, who worked for many years with José Cuervo International and Domaine Chandon, has doubled the company's sales and added new products, such as flavored vodkas - all while working out of a cottage on her property so she can be close to her children.
Evanow, her husband, Bill, vice president of sales for salesforce.com, and their two sons live in Marin County, just north of San Francisco.
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You started Square One when your twins were babies.
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