AlamyMany of our clients and some veterinarians report great confusion when buying or recommending pet foods for healthy pets. The bewildering number of foods and the claims made for them can cause people's heads to spin. Much of the confusion can be cleared up by understanding the way these products are marketed.
The goal of marketing is to increase the profit of the company - this is the "American way" that has made us so successful. Marketing consists of offering consumers products with attributes that specifically appeal to the customer. The appeal may be to a practical need or to the customer's ethics, philosophy, etc. Certain attributes, such as "cleaner," "whiter," "fresher," "cheaper," etc., may be directly observable. Other product attributes, like "natural" or "organic," may not be so easy to verify, and ingredient attributes, such as "grain free" or "real meat" (beef, chicken and related ingredients), are marketed with theRead More »from What Should I Feed My Pet? Don't Let Marketing Confuse You