PiP is a pet-recognition app that allows users to create an account for each of their animals that includes information such as the pet's name, location and description. Most importantly, the pet's profile contains clear images of the animal's face.
If a user's cat or dog goes missing, the owner simply presses the "Amber Alert" button, which sends details about the pet to animal rescue organizations, veterinary offices and fellow PiP users in the area.
The "Amber Alert" also scans social media postings about found pets to search for a matching face.
"We will not only broadcast across all social media that the pet is missing, but everyone with the app will get a pop-up Amber Alert. We will contact the owner