By Julie Gerstein, StyleCaster
Woman We women are delicate flowers who would never dream of tearing into a juicy, delicious burger, right? Just kidding, we're probably going to eat one of those later. But what to do about the difficult task of shoving an appetizing burger in our faces without seeming like total slobs? Enter the Liberation Wrapper.
The wrappers were created by Japanese fast-food chain Freshness Burger, which was interested in attracting more female customers. In order to do that, though, they had to contend with the country's strict cultural standards of femininity, which dictated that women should have small mouths and take tiny bites.
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The overarching idea is called Ochobo, the belief women should cover their mouths while chewing in public. Of course, that's rather difficult to do while chowing down on a massive burger, so lots of women would opt out of purchasingRead More »from The 'Liberation Wrapper' Allows Women to Scarf Messy Burgers and Still Look Feminine