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Heineken’s new “star bottle,” which has been in select New York markets since September, features “a curved embossment, inspired by the iconic racetrack label,” as well as a “thumb groove that improves bottle grip and encourages drinkers to hold the bottle at a lower point, keeping the beer colder,” said a company spokesperson, adding that a lower grasp is meant to help block out sunlight.
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It’s just the latest in a beer-industry trend that has manufacturers experimenting with all sorts of new package innovations. Miller Lite, for instance, is following last year’s “punch top can” (to Read More »from Heineken Launches New Bottle. Will Other Beers be Green with Envy?