When fast-food behemoth Wendy's rolled out its first new logo in 29 years in March, it wasn't hard to notice the softer font, more vibrant colors and the absence of Wendy's striped, puffy-sleeved shirt. What was harder to see, though, was what bloggers have this week been calling a "hidden message": the word "mom" appearing in Wendy's ruffled collar. "Most people have a sentimental attachment to at least a few of the dishes their Mother's used to make," noted logo blogging site Stocklogos. "It should not be a surprise to see the fast food restaurant, Wendy's associating their refreshed brand with Mom's cooking." But the M-O-M was apparently not a sneaky plot. "We are aware of this and find it interesting that it appears our Wendy cameo has 'mom' on her ruffled collar," a Wendy's spokesperson told Business Insider Monday. "We can assure you it was unintentional." Still, it may be beneficial, according to graphic designer and "Logo Design Love" author David Airey. "When there's an 'aha'Read More »from Wendy's New Logo Secret
Blog Posts by Beth Greenfield, Shine Staff
Harry Potter book published in 1996—after a dozen publishers had rejected it—she did it as J.K. Rowling, as Bloomsbury worried that a woman’s name on the cover could alienate the target audience of boys.When Joanne Rowling finally had her first Read More »from Was J.K. Rowling Taken More Seriously as a Man?
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Now it seems Rowling might have taken that lesson to heart, as news broke on Sunday that she is the author behind the novel “The Cuckoo’s Calling,” published in April to rave reviews under the pen name “Robert Galbraith.”
“I had hoped to keep this secret a little longer, because being Robert Galbraith has been such a liberating experience,” Rowling said in a statement. “It has been wonderful to publish without hype or expectation, and pure pleasure to get feedback under a different name.”
Her publicist Nicky Stonehill said on Sunday that Rowling was indeed Galbraith. “We can confirm it,” she said, “but we are not making any further statement.”
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- Beth Greenfield, Shine Staff | Parenting – Mon, Jul 15, 2013 1:04 PM EDTphoto by Lauren Hammersley
A 2-year-old girl undergoing cancer treatments at the Children’s Hospital Los Angeles was happily inundated with pizza deliveries after a public plea for the treat went viral on Reddit on Saturday.Read More »from Reddit's Mass Pizza Delivery to 2-Year-Old Cancer Patient
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“Send pizza room 4112” was the sign that Hazel Hammersley’s mom Lauren and grandmother Linda created out of medical tape in Hazel’s hospital-room window last week. “We had been here since July 4th and are always trying to think of ways to pass the time for a 2-year-old, since you begin to get a little stir crazy,” Lauren told Yahoo! Shine. “We didn’t think we’d actually get any pizzas!”
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And for a couple of days, they didn’t. But when someone snapped a photo of the sign and put it on Reddit, Lauren said, “It went crazy.” Well over 20 pizzas were delivered to Hazel, who was diagnosed in April with rare stage-three neuroblastoma.
“She loved it. She
First came the bra burners. And now? Bra wielders. Namely Lady Gaga, whose mid-afternoon stroll through New York City on Thursday in nothing but platform boots, a miniskirt and a little black bra got everyone's panties in a twist. Bloggers said she looked "crazy," "eccentric," "like a streetwalker" and "barely decent." But what about brave? Not to mention right in style. What Madonna kicked off in the '80s with her lacy-bra-as-shirt look has actually become a fiercely feminist statement that seems to come and go in iconic waves. The '90s brought Sarah Jessica Parker and her exposed-bra shenanigans on "Sex and the City." And now we have everything from the so-called exposed center-bra on runways and magazine covers to the straight-up "I dare you to stop me" Gaga look in broad daylight, bold and daring all.--Beth Greenfield, Shine Staff
Read More »from Lady Gaga's Bra is a Feminist Fashion Statement
America just loves Olive Garden--and V8. Those were just two brands scoring top marks in food categories in the 2013 mid-year rankings of YouGov BrandIndex Buzz Rankings, which reveals the brands that had the best public "buzz scores" between January and June. Buzz scores can range from -100 to 100, and are tallied by how those surveyed answered the following question: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?" BrandIndex, which measures perceptions by interviewing thousands of consumers daily, keeps tabs in categories from autos to amusement parks. But we dug into its two food categories--"casual dining" and "beverages and snacks"--to let you know what most Americans are craving these days.--Beth Greenfield, Shine Staff
Read More »from Top 10 Food Brands with the Best Buzz
- Beth Greenfield, Shine Staff | Healthy Living – Thu, Jul 11, 2013 4:33 PM EDT
reported that the actress parted ways with the church, allegedly sick of the culture of intimidation. According to sources including the Post and blogger Tony Ortega, the rift stems from her questioning of leader David Miscavige’s authority.Leah Remini is best known for two things: "The King of Queens" and Scientology. As one of the most openly devout celebrity members of the church, she's been an unofficial mouthpiece for the controversial religion for the past decade. But new reports claim Remini's had a falling out with the organization. On Thursday, the New York Post
"It all began when Leah questioned the validity of excommunication of people," an unnamed source told the Post. "She is stepping back from a regime she thinks is corrupt. She thinks no religion should tear apart a family or abuse someone under the umbrella of 'religion.'"Read More »from Is Leah Remini Still Scientology's Top Celebrity Mom?
As of Thursday afternoon, there was no official word from Remini, who's been linked to the church for nearly three decades. But she’s said plenty
SUV while working on its brakes last weekend was saved by his daughter, who summoned enough superhuman strength to lift the truck off him.A man who was pinned under a nearly 3-ton Read More »from Superdaughter Lifts 5,600-Pound Jeep off Dad
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"I don't know what I would have done without her," Adam Simmons of Plymouth, Massachusetts told Yahoo! Shine, referring to his daughter Rachael. "She never even thought twice about it. She was on fire."
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Adam had been replacing the brake pads on Rachael's Jeep Liberty in the driveway of their home, when the jack and two jack stands holding up the vehicle collapsed, pinning Adam's left leg under the rusty brake rotor. "I just didn't even see it coming and it crashed right onto me," he said. Adam began screaming for help but he wasn't sure anyone would hear him—his wife and daughter were inside the house with several air conditioners running.
Luckily, Rachael, ran to his side after
- Beth Greenfield, Shine Staff | Parenting – Thu, Jul 11, 2013 2:15 PM EDT
While working moms deal with the well-known tangle of exhaustion, guilt, criticism and debates about having it all, there’s another species of parent that has its own complex issues: the working dad. Read More »from Paternity-Leave Facebook Post Shows Dads May Not Have It All, Either
Specifically, those working dads who get and take paternity leave. All of their paternity leave.
It’s a land mine–laden topic that doesn’t get nearly enough attention. But on Sunday, Facebook employee Tom Stocky helped put it in the spotlight with a frank and enlightening personal essay on Facebook to his 136,026 followers. He soon made the post public and, as of Thursday afternoon, it had garnered 5,745 likes, 2,900 shares and around 100 thoughtful comments. And it’s really worth a read.
Written on the last day of his four-month paternity leave (a generous deal compared with what many other companies afford new parents), Stocky’s post reflects on various points: what staying home was really like (“harder than I thought”); the societal bias towards mothers as the primary caregiver (“Most of
3-minute interview segment from 1998 with the actor discussing his role in the movie somehow just went viral. In it, he discusses an epiphany he had while preparing to play Dorothy Michaels in the 1982 film about why he felt compelled to make the movie.Dustin Hoffman's "Tootsie" made a brief but poignant comeback this week. A Read More »from 5 Lessons "Tootsie" Taught the World
“I think I’m an interesting woman when I look at myself onscreen," he said he explained to his wife, "and I know that if I met myself at a party, I would never talk to that character.” He added, “There’s too many interesting women I have not had the experience to know in this life because I have been brainwashed.” And he concluded, while fighting back tears, that the film “was never a comedy for me.”
It was never a comedy for me, either. Not even the first time I saw it, in the theater, as a choked-up adolescent. Between the feminist soap-star narrative, the awkward love story between Dorothy/Michael and Jessica Lange’s wounded-butterfly character Julie, and the
- Beth Greenfield, Shine Staff | Healthy Living – Wed, Jul 10, 2013 3:48 PM EDT
stranded on a glacier for four days.What was meant to be a brief flyover tour of Alaska’s Denali National Park last week turned into an ordeal for seven people, including a Colorado family that wound up Read More »from Colorado Family Survives Four Days Trapped on Alaskan Glacier
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Shortly after the start of the excursion with the 66-year-old Talkeetna Air Taxi company, a thick fog swept into the mountainous region, forcing pilot John Nealon to land the small de Haviland Beaver plane on a glacier to wait for clear skies, according to KTUU. But the fog didn’t lift.
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So Nealon’s six passengers—including five members of a Colorado family and another young woman traveling solo—hunkered down in the 3-foot-wide airplane for two uncomfortable nights. They wrapped themselves in sleeping bags kept aboard the plane, eating a stash of energy bars and relying on body heat to keep warm as outside temperatures hovered at freezing.
On the third night,