A feel-good European ad campaign for Coca-Cola has left many feeling bad in Ireland, where the spot's image of a joyous same-sex wedding has been swapped with a straight one.
"Reasons to Believe," a minute-long ad airing in the Netherlands, Norway, and the United Kingdom (above), shows a string of negative moments—a guy tripping in front of a crowd, a heated argument—being offset by uplifting ones, such as a mom icing a cake, a group of young folks dancing, a newborn getting a kiss on the cheek, and two men celebrating their nuptials. But Ireland's version (below) has cut the male newlyweds out, instead showing a man and woman walking down the aisle.
"Not cool Coca-Cola Ireland!" tweeted Dublin Pride 2013. Other Twitter users wrote, "Bad form," "Coca-Cola degrades love with excuse for cutting gay wedding segment from new Ireland ad," "Don't bow to bigotry, Coca-Cola!" and "It sickens me that Coca Read More »from Coke Under Fire for Dropping Gay Wedding Scene From Irish Ad