My roommate's boyfriend has been obsessed with his beard lately. Over the past few years, I’ve gotten to intimately know his grooming habits through the communal bathroom, and I've noticed that the generic shaving cream is gone and has been replaced with high-end, specialized products. And he's not the only one ditching his dollar razor — men are stocking up on trimmers, brushes, balms, shampoos, combs, creams, oils, and gels to shape their whiskers into works of art.
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Call it the "Brad Pitt effect." No longer reserved for hipsters and lumberjacks, the beard has gone mainstream. For men who can't copy Pitt's luscious facial locks due to patchiness and slow growth, some are taking extreme measures to mold their mustaches into masterpieces. Beard transplants (the surgery takes donor hairs from the head and plants into thinning areas) are on the rise. The Farjo Hair Institute performed 4,500 hair transplants last year, up 13 percent Read More »from How to Grow a Better Beard