Avon%20Anew%20Clinical%20Lift%20and%20Firm%20Serum[1]
With the success of Derma-Full and Luminosity Pro Brightening Serum , Avon has introduced its third product in its clinical line with the ANEW Clinical Lift and Firm Pro Serum. I had the wonderful opportunity to chat with the minds behind this new product, Dr. Anthony and Dr. Cheryl Karcher, about this serum and the special ingredient behind it - Arginine. Arginine is an injectable grade ingredient that helps boost the skin's production of elastin, the protein in your skin that keeps it firm and prevents the sagging that comes with age. Another ingredient more visible in the clear bottle are the Pro-Firming beads, a skin tightening polymer. For those who would rather forgo procedures like Botox¸ this serum aims to give your face a firmer and more youthful appearance just by using it every night before bed. "As you age, skin loses its youthful firmness, resulting in a person looking years older than they truly are," explains Dr. Cheryl Karcher, M.D. "ANEW Clinical Lift and Firm
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