Have you heard of BoycottKim.com? It's a website where you can sign an online petition and pledge to boycott "any product sold or marketed by Kim Kardashian." This includes products like the Tria Beauty Hair Removal System, the Kardashian Kollection, and even sites like ShoeDazzle.

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Now, I'll be honest with you. I don't really have anything against Kim K. In fact, I'm sort of obsessed with her smoky eye makeup (see how her makeup artist creates the look here). But I still think this whole "boycott Kim" movement is pretty hilarious, so I decided to look into what kind of products she makes/endorses to see if they're really that bad.

And … OK … maybe there's a good reason for the boycott. Some of the products she endorses don't even work. But I also found some Kardashian-branded items that are actually worth your hard-earned cash. So before you sign that petition,

By Sophia Panych, Allure magazine


Now that I'm aware that sleeping on your side can cause wrinkles, I've been wondering what other daily activities we're engaging in that-unbeknownst to us-are making us look more Shar Pei-like.

One of my favorite blogs, The Beauty Brains, recently reposted a news item with dermatologist Jessica Wu. In addition to addressing the wrinkle-causing effects of sleeping sideways, she discussed how gum chewing and straw-sucking might just be sapping the youth right out of your face.

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Before spitting out my Orbit and pouring my Diet Coke into a wine glass, I wanted to see if other docs reached the same conclusions. According to Wu, gum smacking can lead to bulking up of the muscles around your jaw, contributing to a "jowl-y look" and "can contribute to wrinkles on the upper lip." I asked New Orleans dermatologist Mary Lupo for her opinion: "The lines around your mouth are more likely to

From splashes of color to funky twists, find out how to update (and upgrade!) your plaited style, here.

Win a bottle of Essie's new Barefoot in Blue nail polish!We love shoes, but some less fortunate people can't afford them. In fact, millions of kids worldwide live without shoes and as a result they're not allowed to go to school and they're exposed to injury and disease every day. April 10 is One Day Without Shoes, an event sponsored by TOMS which asks participants to go without shoes so kids don't have to.

Once again Essie cosmetics has partnered with the event by creating a special limited edition nail color, Barefoot in Blue, to encourage people to go barefoot with colorful pedicures. The creamy, sky blue shade is right on trend and sure to make a statement.

"We are thrilled to partner with TOMS again to support One Day Without Shoes," Essie Weingarten, founder and creative director of Essie cosmetics said in a statement. "We wanted to come up with something that would really spark conversation and bring attention to the campaign--a new rally cry for an important cause. There's no better way to do that than with blue toes!"

To help

I do my eye makeup the same way every day: beige shadow, black eyeliner, a few coats of mascara. Then, if I'm going out at night, I pile on a little more liner and mascara. And, if I'm feeling really adventurous, I'll add some dark gray eyeshadow to the equation to create a smoky eye. Sound familiar? I know I'm not alone in this "Groundhog Day: Makeup Edition" scenario.

Related: How to Apply Eyeliner: 10 Looks for Beginners and Pros

I want to try something new, but everywhere I turn there's another magazine article declaring that the smoky eye is the hot look this season. Again!? Isn't there ever anything exciting in the beauty world? Thousands of new products launch every year. Do we all just use them to create yet another version (new color, new technique) of the smoky eye?

In an attempt to put an end to this cycle of eye makeup monotony, I begged a few makeup artists for suggestions that were "anything but a smoky eye." And I got 5 stunning looks that are, dare

Ginger BurrI have been wearing makeup since I was 13. So, okay, in the beginning I only wore mascara (because I have blonde eyelashes and really wanted dark ones like my friend. Joanne), but it changed my world. The three days I wore lipstick in junior high school don't count - they were too traumatic! It then took me another 15 years before I learned how to apply makeup properly.

The most important thing I learned is that it's always important to know what you're doing when you apply makeup, and that is doubly true when you are a super fair skinned redhead. Even the slightest goof with color or technique, and it's easy to look like Bozo the Clown! So, believe me, these tips are tried and true!

I also know that women want their makeup routine to be simple and quick. Primping is not high on most womens' schedules these days (myself included) so knowing what works and what doesn't let's us cut to the chase and not futz around with techniques that don't work or don't get you the results

BellaSugarSource: Who Do You Think Is the Most Inspirational Beauty? Place Your Vote Here!

It's a first: the BellaSugar Beauty Awards are here! Over the next month, we'll be highlighting stars who are beautiful both inside and out. We're celebrating women who prove that inner beauty is the most radiant of all, from runway models who are changing the world to actresses who light up the room with a smile. And we need your help! Our readers will choose the winner of the most inspirational award, so be sure to vote before March 20. Keep watching to discover all of our winners and vote for the most inspirational star now to make your voice heard!


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