by Danica Lo
According to a report in the Telegraph, Levine's men's line at Kmart did so well that the retailer is working with the musician on a women's collection. Guess who's going to be helping Levine out with it. His fiance, Victoria's Secret supermodel Behati Prinsloo.
"Recognizing he has a strong female following, we always felt he would be viable in women's," Sears--Kmart's parents company--president and CEO Bernt Ullman said. "As much as Adam has a strong point of view, he also has a very high-profile girlfriend, and he is very comfortable in allowing her to have a voice in the development of the women's line. She too is very authentic when it comes toRead More »from Behati Prinsloo is Going to Help Codesign Adam Levine's Kmart Line for Women