Cameron Diaz is diving into the fashion world with her new role as Artistic Director at Pour La Victoire. Celebrities have been endorsing brands for high dollar checks since the early days of radio and television. (Way back in 1890, a brand called Pears debuted the first spot, hiring actress Lily Langtry to say, "Since using Pears Soap, I have discarded all others.") Nowadays, stars are relied on more than ever to shill products, so some brands have taken the next step and actually given celebs creative reign within their companies.
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According to Women's Wear Daily, actress Cameron Diaz has inked a deal with the New York-based accessories company Pour la Victoire, and will have a voice in the brand's design direction and advertising campaigns. Diaz also owns an unspecified stake in PLV Studio, the parent company of Pour La Victoire and its lower-priced line, Kelsi Dagger.
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"[This is a] true partnership," the star told WWD.
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Diaz isn't the only starlet to redefine the role of