A British department store Debenhams is vowing to scale back on airbrushing. According to a statement posted Wednesday on the company’s Facebook page, the clothing retailer will cut back on retouching photos of lingerie models.
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In an effort to illustrate how much re-touching is applied to images, the store posted a photo of a lingerie model whose body is marked up by common retouching directions. For example, smoothing out hair and removing any strays, whitening her teeth, softening creases and her collarbone, thinning out her arms, waist, and chin, removing wrinkles, brightening eyes, creating more definition and shadows in her cleavage, softening her hands, and flattening her stomach. Debenhams also released before-and-after images of the model to illustrate the unrealistic outcomes of retouching.
“We’re showing our commitment to encouraging positive body-image by using un-airbrushed lingerie photography," wrote a Read More »from UK Store Debenhams Cuts Back On Airbrushing. Will More Retailers Get Body-Positive?