By Sarah B. Weir (Photo: amanaimagesRF/Getty Images)
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What goes up, must come down. After the multi-billion dollar success of energy drinks such as Red Bull and Rockstar, it was inevitable someone would try to carve out a mellow new corner of the "functional beverage" market (which also includes sports drinks, vitamin supplement waters and juices, and ready-to-drink teas).
Non-alcoholic drinks that supposedly promote relaxation are sometimes called "downer drinks" by fans. Critics say that some of these products are promoted as if they mimic the effects of illegal drugs. With names like "Mary Jane" (a winking reference to marijuana) and "Drank," which is suspiciously close to "Purple Drank," slang for a street mix of codeine cough syrup, hard candies, and soda, it's hard to disagree. Milder brand names include Dream Water and the Canadian brand, Slow Cow (which has consciously positioned itself as an antidote to Red Bull).
Branding aside, do relaxation drinks even take the edge off? And,Read More »from Relaxation drinks edge into an amped-up beverage market