Just don't call it a diet.
“The concept of being on a diet is, I think, losing favor even if you are watching what you eat,” Harry Balzer, chief industry analyst at the NPD Group, told Time magazine. “It’s so much easier for Americans to say 'I’m concerned with wellness'."
Celebrities have been on the "wellness" wagon for so long that they routinely shill their cookbooks as guides to feeling great. Gwyneth Paltrow's latest offering, "It's All Good," has been mocked as being devoid of actual ingredients and slammed by nutritionists for urging people to avoid many foods. But even though the rail-thin actressRead More »from Why Are We Scared of the Word 'Diet'?