If your search for the most amazing gown is starting to feel more like an off-the-rails reality show, take a deep breath. Here, the best tips for when to start, whom to bring (hint: maybe not all of your bridesmaids!), and how to navigate styles, sales, and fittings. Follow our lead, and say "yes" to stress-free shopping.
Photo: Bryan Gardner1. Set a Budget
Shopping without a cutoff point is like driving without a gas gauge-trust us on this. Plan to spend about 10 percent of your overall budget on your dress. But consider this number a starting point. If fashion is more important to you than, say, flowers or music, increase your dress spending and scale back in other places, says Mark Ingram, owner of Mark Ingram Atelier, in New York City. Or, go easy on the gown and shell out for a great photographer or band if those are your top priorities.
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2. Start Early
It takes about six to 12 months from the moment you place the order to when you can