Mercy Academy, an all-girls' Catholic school in Louisville, Kentucky, is sending with a splashy new ad campaign that tells students, “You’re not a princess. But you can still rule the world,” “Mirror, mirror on the wall. Be more than just the fairest of them all,” and “Don’t wait for a prince. Be able to rescue yourself.”
The campaign, created by Doe-Anderson, a Louisville-based advertising agency, is meant to reflect one of the school's core goals: to help its students become independent, productive women in the real world. For example, during entrepreneur courses, students create real businesses and donate the proceeds to women in Sudan; in chemistry class, they clean up simulated oil spills. It’s also an attempt to woo prospective students to the school, which serves grades 9 to 12. “Our ad campaigns have been pretty traditional in the past, but this year we wanted to really get the message across that Mercy students have the power to
- Elise Solé, Shine Staff | Parenting – Wed, Nov 13, 2013 4:58 PM EST
Mercy Academy, an all-girls' Catholic school in Louisville, Kentucky, is sending with a splashy new ad campaign that tells students, “You’re not a princess. But you can still rule the world,” “Mirror, mirror on the wall. Be more than just the fairest of them all,” and “Don’t wait for a prince. Be able to rescue yourself.”The fairy tale is dead. That’s the message that Read More »from School's Girl Power Ad Campaign Sends the Right Message
By Sarah Smith, REDBOOK.
Josh Levs is a dad of three, taking time off work to take care of his newest baby girl. So nice, right? Yes, and he's getting into a big fight with his company over it.
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His company has a paid-leave policy: You can take 10 weeks off to care for a new baby and still get your salary. That is, if you're a mom, not a dad. Because the moms have to recover physically, you say? Not exactly: Newly adoptive parents (of either gender) can get the 10 weeks paid, too. So why not biological dads? That's what Levs is asking in his EEOC complaint against Time Warner, and it seems like a really good question to me. Why do people think that dads aren't real caregivers?
After my baby was born, I took 12 weeks off, and then we planned for my husband to take 12 weeks off, thanks to the Family Medical Leave Act, which allows workers to take up to 12 weeks of unpaid time toRead More »from Why Don't More Dads Take Leave?
- Parenthood is filled with busy moments. From diaper changing to feeding frenzies, there are days your baby will take you on a ride going 100 miles an hour. Having quality products with dual purposes can help you get jobs done quickly, so you can get going on the parts of parenthood that are the most rewarding. These 12 time-saving products for busy parents is a great place to start.
-By Vanessa Bell Read More »from 6 Time-Saving Products for Busy Parents
- Cheapism.com | Parenting – Wed, Nov 13, 2013 12:38 PM EST
By Louis DeNicola, Cheapism.com
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Parenthood comes with a variety of new expenses. Some are to be expected and others seem to come out of nowhere. Maternity clothing is one that's easy to anticipate and needn't make a huge dent in the baby budget. Cheapism.com, which makes recommendations based on reviews from consumers and experts, has highlighted three stores that offer casual outfits for less than $40.
Garb that accommodates a growing belly ranges in style and price, but no matter how much you spend, you should feel comfortable and unrestricted by your new wardrobe. If you're uncertain what maternity clothes you need, consult a handy checklist like this one from BabyCenter. Try to be strategic about what you buy new and see if you can find other essentials around the house. Search your partner's closet, for example --Read More »from What Are the Best Stores for Low-Cost Maternity Clothes?
- Comic books are filled with interesting characters and alter egos. If you are seeking baby boy name inspiration, put on your cape and click through for a variety of strong classic names and a handful of edgy ones. Find one that suits your style while honoring your geekdom at the same time. -By Darcy Zalewski Read More »from 15 Comic Book-Inspired Baby Boy Names
- BabyZone | Parenting – Wed, Nov 13, 2013 12:06 PM ESTJennifer MargulisMove over, What to Expect. There's a new book on the scene that every pregnant woman-and new mother--needs on her nightstand. Investigative journalist Jennifer Margulis' The Business of Baby: What Doctors Don't Tell You, What Corporations Try to Sell You, and How to Put Your Pregnancy, Childbirth, and Baby Before Their Bottom Line is a fascinating, disturbing and ultimately empowering look into the American birthing system. (Frankly, it blew my mind.)
\Wherever you fall on the pregnancy, birth or parenting spectrum, this book will make you question what you think you need, want and know. I got to ask Margulis a few of my own questions after reading it. Read on for our candid Q & A.
The American medical maternal care system is the most expensive in the world, and yet we lag behind other developed nations in terms of safety. (Our maternal and infant death rates are alarmingly high.) What gives?
We actually have among the highest, if not THE highest maternal mortality rate of anyRead More »from Investigative Journalist Jennifer Margulis Reveals the Real 'Business of Baby'
- Babble.com | Parenting – Wed, Nov 13, 2013 12:03 PM ESTCan working moms do it all?Here we go again.
There's a new ideal mommy in town. She ain't French and she doesn't live in the jungle.
This time she's a laid-back Swedish mama and she has a leading role in the book Maxed Out: American Moms on the Brink by Katrina Alcorn.
Alcorn juggled a full-time job as a web design executive and two kids all the way up until a nervous breakdown forced her to reassess her life. As KJ Dell'Antonia writes in an article in The New York Times called "Being a Working Mother Always Means Having to Say You're Sorry," Alcorn buckled under the pressures her responsibilities forced on her.
"After the birth of her youngest child: while working five days a week as a web design executive and shuttling three children through their busy lives, she pulled off the road one day and, as a crushing panic attack settled over her, called her husband to declare that she couldn't 'do this anymore.'"
Alcorn started asking other moms howRead More »from “Swedish Mom” is the New “Tiger Mom” — but She Couldn’t Be More Different
From a very early age, my son, Norrin, has been surrounded by positive and loving female role models. They are his babysitters, teachers and therapists. While Norrin also has a strong male presence in his life, women dominate. And I'm okay with that because I know Norrin gets the best from both worlds. Boys (at least the ones I know) usually look up to male athletes, actors, writers and so on. Obviously I want Norrin to be influenced by members of his own sex, but I want him to appreciate women. I want to raise the kind of man who can admire a woman for more than her looks. Whether you are raising boys or girls, role models are critical to their overall development. As parents, it's our responsibility to guide them towards role models who will have a positive influence. Common Sense Media believes that media role models matter. "In today's 24/7 media environment, in which kids may be spending more time with media than they are with their parents, choosing positive role models is moreRead More »from 10 Female Role Models Young Boys Can Look Up To
- Babble.com | Parenting – Wed, Nov 13, 2013 11:36 AM EST'My Children Are Not Truly Mine': The Advice Every Parent Needs To Hear
I can't get that line out of my head.
New York Times columnist Charles M. Blow penned it last week in a column that will forever change the way I think about the what is the absolute right way to raise my children.
In "The Passion of Parenting," Blow tells of his raising his three kids as a single dad for the past 13 years. One of them is already in college and the other two are almost out the door.
"Life gave them to me," he writes. "I'm preparing myself, as best I can, to give them back to life."
Nobody could have explained to me how much being a mom has deepened the meaning of my existence. While I have pockets (OK, buckets) of exhaustion, it is with mostly glee, joy and honor that I give so much of myself to my kids.
I need to catch my breath sometimes, though, when the wind of responsibility and the fact that these little lives look to me for absolutely everything knocks theRead More »from "My Children Are Not Truly Mine": The Advice Every Parent Needs to Hear
- Babble.com | Parenting – Wed, Nov 13, 2013 11:24 AM EST
I had my first child at 33-years-old. Practically an old lady, according to all of you.
That's the ideal.
Do you know what I was doing at 25?
Dancing on bars after 4 too many shots of Jagermeister. Dating as many men as possible to figure out that guys who kick in your car door probably aren't the marrying kind. Working my way to the top of the journalism food chain, first at FOX in Salt Lake City and later ABC in New York City, both of which involved 10-hour workdays. I was traveling. New York City, Mexico, London, Italy … you get the idea. I was grabbing myself a big ol' handful of life whilst trying very hard not to create it, because that wouldn't have been ideal. For me.
What I'm telling you in a rather roundabout fashion is that 58% of the more than 5,000 people surveyed -- the ones who say women should have children in their late teens or earlyRead More »from Survey Reveals the "Ideal Age" for Women to Have Children — and It's Total Nonsense
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