The topic of favorite fast food can lead to heated discussions among those who take their burgers and fries seriously. You might have a chain you love the most, but many people have a favorite location too … and they're not all created equal.
A Big Mac in Denver might taste the same as one in Des Moines, but certain stores are more beloved than others. Why? It's usually the little things. "Customers are always expecting the food to be consistent, but is the parking lot well-lit? Are the bathrooms clean? Is the garbage can full? Are there lines or not?" Michael Seid, managing director of franchise advisory firm MSA Worldwide and co-author of "Franchising for Dummies," told Yahoo Shine. "Successful franchisees do things better than standard but don't surprise the customer by doing something completely unexpected."
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