Sorry extra-hot, tall soy cappuccino: You are so last year.
Coffee giant Starbucks launched its first Teavana Fine Teas + Tea Bar earlier this month. The swank store, located on Manhattan’s tony Upper East Side, is the first for Starbucks since it bought the chain in late 2012.
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And yes, there will be more. Many more. In an interview with Forbes magazine, Starbucks CEO Howard Schultz said to expect 1,000 more Teavana tea bars around the country in the next five years.
Sure, 1,000 is a big number but make no mistake — Teavana will still be Starbucks’ little brother. As of this year, there were more than 19,000 Starbucks retail stores in over 60 countries.
Anyone looking for a cup of java at Teavana will be sorely disappointed: This joint doesn't have an espresso maker. But the company is betting that the tea bar — with its custom drinks, high-end look, and “tea-inspired food,” will bring in tea drinkers who Read More »from Espresso? No Thanks — Tea Is the Next Big Thing for Starbucks