I hear many people complaining that networking is a waste of time.
I simply don't agree. Networking was one of the top things that helped me build my company, and I wouldn't be where I am today without it.
There is simply nothing that compares to going out and meeting people in person. And there is no amount of Internet marketing or social media that can and ever will replace it.
If you are finding that networking isn't working for you, it's because you are probably making one of three grave mistakes (there's more mistakes you could be making, but these are the top three):
1. You are ONLY looking for potential clients at events. You are going to events and looking around for your target market. Either you find one or two individuals or you find no one at all. You consider the event a failure.
Here's the secret. You aren't going to networking events just to find potential clients. You are going to the event to connect with referral partners as well. ReferralRead More »from Networking Not Working? Here’s Why…