Find out which colors are subconciously associated with certain feelings, and how that affects how much you spend at the mall.
By Yelena Moroz Alpert
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Papercut.fr At the mall, you'll spot nearly every shade of the rainbow on signs, labels, doors, shopping bags-you name it. But did you know that those colors may have been strategically placed to influence your spending? Marketing experts say that people subconsciously associate specific colors with specific social or cultural messages. Knowing this, retailers carefully select the colors they use in an effort to get you to loosen your purse strings. Here, experts explain how 10 different shades affect your purchasing habits.
The signature color of sophistication (hello, little black dress), it dominates high-end makeup packaging and can even make inexpensive blushes and lipsticks seem more upscale.
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