Are Celebrity Fragrances On the Way Out? Plus, What are Your Favorites?
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To combat the tough economic
times, Coty Inc. intends to “stick with what works,” according to
Cosmetic News, which in this case means continuing to throw its
weight behind celebrity fragrances. The company plans to roll out
five star-backed scents this fall. On offer will be new
installments of the
Beckhams’ successful Signature men’s and women’s
franchise, a second fragrance from
Tim McGraw, and
an olfactory debut from his wife,
Faith Hill. The
fifth new Coty launch,
Kate Moss’ third fragrance, a fruity floriental called
Vintage, will also roll out in September, although its global
launch does not include the U.S., where Moss presumably doesn’t
sell well at the mass level (she’s not exactly Wal-Mart
material—which is a good thing). As for future collaborative
efforts,
Kylie Minogue has been encouraged to try
her hand at men’s fragrances, which should be…interesting, to say
the least. We’re legitimate fans of the original Britney perfume
from Elizabeth Arden (it smells surprisingly good on the skin), so
we definitely see the appeal of celebrity fragrances but wonder if
perhaps it’s time to leave well enough alone? Thoughts on the trend
and any personal favorites you’d like to call out?
Photo: Ethan Miller / Getty Images
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