The fastest growing segment of Facebook users is women over 55, according to the Tracking Facebook blog. In fact, 65% of online apparel sales go to women over age 35, according to market researcher NPD Group. Among these, the fastest growing sales are to women between 55 and 64 years old--a boomer population that has always been known for its willingness to indulge.
Online sales to women aged 25-35 fell 8% in the year ended in March, but sales to 55-to-64-year-olds rose 11%.
At www.Saks.com , Saks Fifth Avenue's website, the average age of an online customer is 42, and she spends an average of $400 when she visits.
Source: Style, The Wall Street Journal, May 21, 2009
