Burger King creates a new fragrance, we feel weird
editor
It's taken me a whole day
to write about this because, frankly, I cannot decide if this
information is completely awesome or cheesy-awful in a way
that signifies humanity's decline. Help me out here: Burger
King recently debuted a new fragrance. It's called Flame and it
is supposed to be really sexy while also capturing the smell of the
Whopper. The official description is as follows: "The Whopper
sandwich is America’s favorite burger. Flame by BK captures the
essence of that love and gives it to you. Behold the scent of
seduction, with a hint of flame-broiled meat." (Can't you
just see the poor ad copy schmuck sitting at his desk spritzing and
re-spritzing Flame and trying to get inspired to write this text?
"With a hint of flame-broiled meat"! That guy (or woman)
is a genius.)
In any case, while the concept of a perfume that smells like a
burger is itself unnerving, nothing can prepare you for Flame's
fantastically tacky website,
firemeetsdesire.com.
It includes Barry-White-esque love mumblings, jazzy Musak, a series
of corny romantic scenes like waterfalls and candlelit baths,
and—wait for it—a near-naked King wearing nothing but his crown and
an animal skin rug.
If you want to purchase Flame, (which I think is for men, but could
be unisex, I just don't know!) a .17 ounce bottle is only $3.99
at
Ricky's.
It's also, strangely, non-refundable. Godspeed.
Source:
Ad Age
