Fashion that makes us sad: Booty Pop panties

I'm kind of late to the party on this one, but a few days ago a bunch of bloggers discovered that Paula Abdul's stylist (what a job that must be, seriously), Jennifer Rosenblatt, is endorsing a new brand of padded underwear called Booty Pop—"The Panties That Make Your Booty Pop."
Now, I personally can't fathom a woman who would want extra butt padding, but Rosenblatt can: many of her celeb clients tragically do not have enough behind to fill out their designer jeans. Hence, Booty Pop. It comes in three sizes (Sweet, Sweeter, Sweetest) and seven colors (including Cotton Candy and Gum Drops) and feels weirdly—even though its giving you a more womanly shape—totally infantilizing. [New York]