Fashion + Beauty

Wednesday, November 25, 2009

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Introducing the Man Bra, the brassiere for dudes (Lord, why? Why?!)

When Shine managing editor Annette sent this Metro story my way this morning, I really, really thought it was a hoax. But nope, it's way true: A Japanese company called WishRoom is making bras for men and lots and lots of men are buying them. From the Metro:

"A growing number of Japanese men are opting to secretly wear bras underneath their suits in the latest fad to sweep the nation.

WishRoom, the underwear company, has sold more than 6,000 'man bras' to stressed salarymen as a means of relaxation since launching late last year.

In its online store, the company sells a range of pink, white and black bras called 'Men’s Premiere Brassiere' complete with detachable straps which at first sight appear to bear no difference from female versions."

It turns the man bra (the "bran"? "mansierre"? "moob sling"?) was launched last fall, and became increasingly popular in Japan from the moment of its debut. At the time, one optimistic salesperson told the Telegraph: "[The bra] make you feel more gentle” and “give you a sense of relief - because that is a very important feeling to have.”

I really can't decide what part of this story is the most confounding. For starters, what kind of magic bras are these dudes wearing? Would you ever, ever describe any of your underwire devices as a "means of relaxation"? I mean, they're horribly constricting and make us feel, if anything, violent, not gentle. Second, I wonder how you would react if you actually came across one, say during a hot hook up. Third, why are they made of plastic? Fourth, don't they show under your shirt? Fifth, do men pad their man bras like we padded our training bras--is the idea to have bigger boobs? Sixth, do they want someone to notice and maybe (please, please) snap their bra strap so that everyone knows that they've reached the age where they can wear a bra? Is it like that? Or is it a super secret? 

And, my last question: Is the man bra worse than manties? Or better? I just can't decide.
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From the Community…

Comments 1-10 of 114
  • opiniononly's Avatar
    Posted by opiniononly Mon May 18, 2009 3:13pm PDT

    Is this different from Kramer's man bra from Seinfield? How very funny.

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  • joannie g's Avatar
    Posted by joannie g Mon May 18, 2009 3:37pm PDT

    I'm here to tell ya's... If I was undressing a man and found one of these bra's on him, I would run for the hills thinking he was a cross-dresser! Is this some kind of "woman wannabe" thingie?

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  • CL's Avatar
    Posted by CL Mon May 18, 2009 4:25pm PDT

    No, I don't need nor want one, however, throughout my years I have seen men who certainly could have put a bra to good use! Both younger and older, usually out of shape (fat) men. Boobs so big they put their wives to shame.

    Secondly, if it makes these men feel better, who cares? Life is difficult enough without constant criticism.

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  • shydreamguy's Avatar
    Posted by shydreamguy Mon May 18, 2009 4:31pm PDT

    What about a mans underpants that support a mans family jewels? Many of us need our stuff lifted/supported so we arent having to reach in and move our stuff when we sit down so we dont sit on parts of our stuff it hurts to get balls, sack or dick accidentally sat on and it is embarrissing to have to reach in and adjust constantly to keep from doing that. We men need underpants that hold up and support our dicks and balls.

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  • Leonard's Avatar
    Posted by Leonard Mon May 18, 2009 5:34pm PDT

    it is up to the individual as far as i'm concern. maybe the women will stop stealing our clothes now.

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  • S. M.'s Avatar
    Posted by S. M. Mon May 18, 2009 6:52pm PDT

    Creepy.

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  • Mysterious Gryphon's Avatar
    Posted by Mysterious Gryphon Mon May 18, 2009 7:50pm PDT

    Who cares what gets a stranger off? Remember the rumors a few years ago that Japanese men could buy pre-worn panties in vending machines? Is this really any weirder?

    Also: if you find a bra to be constricting instead of supportive and flop-preventing, YOU DON'T NEED A BRA. You have small boobs. Get over it.

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  • Miss Coco's Avatar
    Posted by Miss Coco Mon May 18, 2009 7:58pm PDT

    Funny I was just wondering as I was watching the Celebrity fit Club when they had a shot of someone's very large man boob (gagging a bit), and I was wondering if they make bras for men. I think that rather then lifting man boobs though the key purpose should be to reduce the size by strapping it down as much as possible.

    Funny thought to think of what the bra straps and bra outlines through a man's shirt. LMFAO!!!

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  • Elizabeth's Avatar
    Posted by Elizabeth Mon May 18, 2009 8:27pm PDT

    that's just toooo weird!!!!!

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  • Fany's Avatar
    Posted by Fany Mon May 18, 2009 9:02pm PDT

    OMG!!!

    this is so hillarious...

    i think japanese guy a bit obsessed with girl's things. They wear girls accesories, girls make up, girls clothes, and now this...?????

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