Fashion + Beauty

Wednesday, February 10, 2010

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Introducing the Man Bra, the brassiere for dudes (Lord, why? Why?!)

When Shine managing editor Annette sent this Metro story my way this morning, I really, really thought it was a hoax. But nope, it's way true: A Japanese company called WishRoom is making bras for men and lots and lots of men are buying them. From the Metro:

"A growing number of Japanese men are opting to secretly wear bras underneath their suits in the latest fad to sweep the nation.

WishRoom, the underwear company, has sold more than 6,000 'man bras' to stressed salarymen as a means of relaxation since launching late last year.

In its online store, the company sells a range of pink, white and black bras called 'Men’s Premiere Brassiere' complete with detachable straps which at first sight appear to bear no difference from female versions."

It turns the man bra (the "bran"? "mansierre"? "moob sling"?) was launched last fall, and became increasingly popular in Japan from the moment of its debut. At the time, one optimistic salesperson told the Telegraph: "[The bra] make you feel more gentle” and “give you a sense of relief - because that is a very important feeling to have.”

I really can't decide what part of this story is the most confounding. For starters, what kind of magic bras are these dudes wearing? Would you ever, ever describe any of your underwire devices as a "means of relaxation"? I mean, they're horribly constricting and make us feel, if anything, violent, not gentle. Second, I wonder how you would react if you actually came across one, say during a hot hook up. Third, why are they made of plastic? Fourth, don't they show under your shirt? Fifth, do men pad their man bras like we padded our training bras--is the idea to have bigger boobs? Sixth, do they want someone to notice and maybe (please, please) snap their bra strap so that everyone knows that they've reached the age where they can wear a bra? Is it like that? Or is it a super secret? 

And, my last question: Is the man bra worse than manties? Or better? I just can't decide.
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From the Community…

Comments 21-30 of 128
  • Paige's Avatar
    Posted by Paige Tue May 19, 2009 5:26am PDT

    I agree with one of the above post, if I found this under my man's clothes I would high tail it for the hills and he would NEVER see me again! NO, NO, NO, NO, NO, NO!!

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  • B. J.'s Avatar
    Posted by B. J. Tue May 19, 2009 5:57am PDT

    Maybe it really does provide some comfort against gravity or something. Not being a man, I don't know if all those upper chest muscles get tired and sore. But, I think they might. If the man bra is comforting - it's each man's choice.

    When I'm having a bad period with lots of abdominal aching (you know, ladies, when even your butt is aching), I wear a pair of my husband's tightey whiteys. They're soft and just snug enough that they hug all that discomfort away. I think it's the extra support so that the muscles can take a break and relaxed muscles ache less.

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  • cutebanker's Avatar
    Posted by cutebanker Tue May 19, 2009 6:11am PDT

    i can't say i've ever gotten comfort out of my bra. it's more of a means to prevent THO at work and have everyone staring at me. my boyfriend has awesome pecs which he flexes for me all the time. if a guy is built- his chest isn't going anywhere!! if he is flabby, well, i guess this could provide some comfort. but if i met or saw a guy with some bra straps showing a la Carrie Bradshaw, i would probably laugh! and what about sizes? would a guy actually want to have to buy a bra in a bigger size cause his chest was too big? i'm not speaking for everyone, but big boobs on a man don't have the same effect as a big p@nis.

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  • None's Avatar
    Posted by None Tue May 19, 2009 6:18am PDT

    ............ah.........um........er..........no.........

    ..... ........ No comment

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  • JADE's Avatar
    Posted by JADE Tue May 19, 2009 6:19am PDT

    Please make it stop. Men are supposed to be men not girls with a penis. Ugg gross.

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  • frick's Avatar
    Posted by frick Tue May 19, 2009 7:54am PDT

    um......i'm not sharing ANY under garments w/ my boyfriend. i'd rather look at his man boobs than him wearing a bra. that's just weird and creepy and gross.

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  • MrsKlingonPasadena's Avatar
    Posted by MrsKlingonPasadena Tue May 19, 2009 7:59am PDT

    Yeah, they think it is fun now, wait til it becomes socially mandatory. What man, I mean REAL man would want to wear a bra. I don't like bras and I have double d's.

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  • T.R. Annie's Avatar
    Posted by T.R. Annie Tue May 19, 2009 8:18am PDT

    Yes I would......and do, wnk, wink.....!

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  • CASEY's Avatar
    Posted by CASEY Tue May 19, 2009 8:38am PDT

    Don't you rembember the "bro" Kramer invented on Seinfield....Funny then and funny now!

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  • Amy's Avatar
    Posted by Amy Tue May 19, 2009 8:38am PDT

    That's just creepy. It would be an immediate turn off no matter how big his man boobs are. Be a man!

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Comments 21-30 of 128

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