Fashion + Beauty

Tuesday, December 8, 2009

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Is this ugly? Introducing the Brum, a bra for your bum

Cendrillion Cheeky Brief at agentprovocateur.com

Cendrillion Cheeky Brief at agentprovocateur.com

I've never really been one to buy sexy, stylish underwear, especially not the expensive kind, especially not the kind that you imagine really put-together women wearing under their perfectly tailored clothes. So it makes sense that I might be a bit (heh) behind on the latest lingerie trends.

But, today folks, I gave myself an education and let me tell you something: Butt is the new boobs. In fact, the hottest look in lingerie is actually something let's call butt cleavage and the best way to show off your butt cleavage is with a Brum, or, um, a bra for your bum. I'm not joking. Forget about your chest, nothing about legs, right now it's seriously all about the ass.

According to BlackBook magazine:
"Traditionally considered an unattractive sign of sloppiness, plumber's butt is no longer a blue-collar syndrome, but a naughty tease on par with the greatest sideboob. Anal cleavage has gained popularity this century with the rise of low-cut jeans (or should I say descent), the emergence of the whale tale, and most recently, posterior-revealing lingerie."

In essence, that's what a Brum is. A new breed of panties that highlight and frame your asset for no point other than making you look tantalizing from behind. Unlike a real bra, they offer no support, but like some cheap bras, a few of them may squish you together in uncomfortable ways.
All of that said, and I know it's totally weird, but I'm kind of into the brum.
If you're interested, you can find a slew of options by clicking here.
If not, I fully suspect you'll tell me below.
Related:
How do you feel about manties?
Fashion that makes us sad: Booty Pop panties
Waists are back: A eulogy to the volume trend
Syndication:

From the Community…

Comments 91-100 of 107
  • Daizees's Avatar
    Posted by Daizees Tue Jul 15, 2008 12:55pm PDT

    You should read the other article on Shine covering the story where Flint, MI police are starting to arrest folks for showing their their bums...

    Report Abuse
  • M3X's Avatar
    Posted by M3X Tue Jul 15, 2008 1:47pm PDT

    HA HA HA..... umm yuck and ....NO WAY!

    Report Abuse
  • Sharon B's Avatar
    Posted by Sharon B Tue Jul 15, 2008 8:09pm PDT

    Um, How in the heck do you put it on? You have to attach those staps? What size butt bra do you wear? LOLOL!

    Report Abuse
  • Denisse J's Avatar
    Posted by Denisse J Sun Aug 24, 2008 12:01pm PDT

    geez...i was disappointed. it doesn't work. I'm sticking to my bubbles padded boyshorts.

    Report Abuse
  • Celeste's Avatar
    Posted by Celeste Fri Sep 19, 2008 11:59pm PDT

    This is a pure marketing scam. If you're dumb enough to fall for it, shame on you. These people will always be thinking of some new gimmick to get your money out of your hands and into theirs.

    Report Abuse
  • Denisse J's Avatar
    Posted by Denisse J Fri Feb 20, 2009 8:24pm PST

    no way! this doesn't look like it would work. I wear the double-O push up bum bras from bubbles bodywear and they are really supportive. It's the right idea but I don't think the lace on this thing would hold my butt up! lol!

    Report Abuse
  • Bill's Avatar
    Posted by Bill Fri Jul 10, 2009 12:01pm PDT

    I wouldnt wear them myself.

    Report Abuse
Comments 91-100 of 107

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