Justin Makes His Givenchy Debut, Talks Celebrity Fragrance

You’ve likely heard the hype surrounding Justin Timberlake’s lucrative contract with Parfums Givenchy, which surfaced last year when his ad campaign for its new scent, Play, debuted in Europe. But if you aren’t a frequent consumer of foreign glossies, it’s unlikely you’ve seen just how much sexy Timberlake is bringing back for the French company (see image above). The stateside launch of the fragrance, which is centered around Caribbean amyris wood, a soft woody note similar to sandalwood and cedar, was apparently held for a year so any “kinks” could be worked out before it debuted in the U.S. But with those imperfections presumably ironed out, its release is now slated for September. As for future contributions to the beauty industry, the pop star-cum-fashion designer-cum-actor and music producer told WWD that while he could see possibly doing a signature scent for his William Rast line, there will likely not be a “Justin” fragrance anytime soon. “There’s some level of narcissism you have to put in check,” he mentioned, referencing celebrity olfactory collaborations. “It feels like cheating, almost. It doesn’t seem like you’re creating anything.” (He said it, not us.)

Photo: Courtesy of Parfums Givenchy

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