Kmart pushes teen abstinence through easy-access sweatpants

From the Community…

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  Posted by YERI Thu Jun 5, 2008 7:27am PDT

  I see nothing wrong with the message of "True Love Waits". Sure the graphic can be placed elsewhere, and maybe on a t-shirt instead of drawstring sweatpants, (and even still, they are not place directly on the "private part" but on the thigh side) but the point is that it is stating a positive message. Not everyone has to buy them. It's funny how a simple, positive message creates stir but nothing is said when we see "juicy" or "bootylicious" written across the "booty" side of a pair of junior's drawstring sweatpants.

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  Posted by Jennifer Romolini, Shine staff Thu Jun 5, 2008 7:31am PDT

  Yeri,

  I am basically opposed to anything written on the butt of pants ever—juicy, booty, look at my butt, all of it.

  Jennifer

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  Posted by Camilla Thu Jun 5, 2008 7:34am PDT

  LMAO....that commercial was truly hilarious yet painful to watch at the same time. As far as True Love Waits. I think the problem isn't the words on the side, but the words also being across the behind as well. It is a positive message, but it's being broadcasted in (IMHO) an inappropriate manner. Juicy and Bootylicious have created quite a stir as well. I've heard plenty on that matter as well as those words being written not only on junior's clothing but little girls clothing as well.

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  Posted by JulioD Thu Jun 5, 2008 8:33am PDT

  well..I dont like the pants either!!I worked for kmart and most all of their clothes kinda suck!Ive thrown alot of mine away even...The video clip is halarious!!!!Now kmart is Sears as well.I wonder what new changes lie ahead!!!!!FUNNY!!??

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  Posted by Disgruntled Thu Jun 5, 2008 8:37am PDT

  That commercial was pretty funny. Gotta love the 70s, the decade that taste forgot!

  As to the sweats, YUCK! Nothing wrong with the message but why advertise it, especially on the seat or near the crotch of some ugly sweatpants. The thought of a 13 or 14 year old girl wearing this is cringe-worthy. I also hate any kind of pants with writing on the seat. They just scream "Look as my butt!" They're especially offensive on little girls and I can't believe any parent in their right mind would buy them for their kids.

  In the immortal words of Rainman, "K-Mart sucks."

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  Posted by coolgal18 Thu Jun 5, 2008 9:27am PDT

  this is truly cheesy.

  i couldnt stand k-mart before, but now it's just absurd how ridiculous they are.

  no one will buy these unless they have no choice.

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  Posted by oohay Thu Jun 5, 2008 9:49am PDT

  Advertising, marketing and music have become so sex driven that its good to try and support an abstinence message. It doesn’t take much sense to determine that there are serous risks that some with being promiscuous at a young age health wise both mentally and physically. It shows self worth, girls that require a man commits before getting it have something to be proud of.

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  Posted by Sheelah N Thu Jun 5, 2008 12:12pm PDT

  I hate to see ANYTHING adverised across the butt of my pants. I hate the Juicy, Hot, Bootylicious butt billboards. But even advertising abstinence on the side of the thigh is not much better.

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  Posted by Sheelah N Thu Jun 5, 2008 12:12pm PDT

  I hate to see ANYTHING adverised across the butt of my pants. I hate the Juicy, Hot, Bootylicious butt billboards. But even advertising abstinence on the side of the thigh is not much better.

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  Posted by Thu Jun 5, 2008 1:31pm PDT

  Im 15, and i DO hate to see anything wrote accross other girls butts. i mean, that just the same as saying "sure, you can feel me up". i mean, really.

  and as for the true love waits, i have no problem with it being on the hip. butt...no. i dont think it should go there. but i would proudly wear those pants, IF there was nothing wrote accross the butt.

  and as for the k-mart add...who cares? ive seen plenty of other stupid commercials from places, weather it be target or american eagle, that are from "back then" and we think theyre stupid. times change people.

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