Fashion + Beauty

Saturday, November 7, 2009

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Makeover your hair with the Brazillian Blowout!

Merritt, our Assistant Nutrition Editor, is always solving our diet dilemmas, so when she came to me with a hair crisis - I had to help! She tells us what happened below.
--Alex


I like to think of myself as a low-maintenance kinda girl. On a recent vacation I went a whole week without makeup or coffee! But, I do have one small beauty habit that is becoming an obsession as the summer gets hotter and more humid - straightening my hair. It started off with my very first Conair flat iron from the drugstore in college, but once I realized how awesome it was to run my fingers through my hair without creating tons of extra frizz, I swiftly moved on to the nearly $200 CHI Turbo Ceramic Flat Iron.

And now, suddenly, I'm the girl who has to get up 45 minutes earlier for a morning workout so that I'll have time to blowdry and iron my hair before work. Not a sustainable habit this summer - I'm training for a half-marathon! So, Alex suggested I talk to the pros at the Serge Normant at John Frieda Salon in New York City about their exclusive Brazilian Blowout, a keratin treatment that is supposed to unwind and de-frizz hair for up to three months. My overworked flat iron was begging to know more, and after hearing about Lucy's great experience with the treatment I booked my appointment.

The smoothing strategy uses keratin, the protein that hair is made of, and other ingredients to create a semi-permanent straight style. Did it work for me? Read on to find out!
Here's a picture of my hair before the treatment - washed, blow dried and brushed out in all its glory!

Achieving glossy, healthy strands doesn't have to be a battle. Pros at the Neil George Salon in Los Angeles helped four women conquer their toughest style issues.

Then, the stylist Ty, applied the keratin formula, blow dried my hair again, an then sealed it with a flat iron. The whole process took about two hours! Here is his bag of tricks:

Afterwards, my hair was SUPER flat (hmmm, never had that complaint about my hair before!) and I was instructed not to get it wet for three days - that meant no washing, sweating or even steamy showers! I strolled out of the salon with a head full of keratin and hoped for the best. Three days later I washed my hair and waited patiently for it to dry (who knew it was so tough being low-maintenance?). Here's a photo of my hair that day, sans product or styling:

I was thrilled! The soft waves make my hair look more natural and summer-y than any straight iron ever could. Not to mention the zero-effort factor. Hello, extra five hours per week!

My new obsession? Making sure this newly smooth style stays put for as long as possible! Luckily, that's pretty easy - I just switched to a sulfate-free shampoo. Ty recommended Paul Brown Hawaii's Hapuna line, which smells delicious and makes the effect last longer.

Do you have any tips for streamlining your summer beauty routine?

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Comments 1-6 of 6
  • Sarah Y's Avatar
    Posted by Sarah Y Mon Jul 6, 2009 9:11am PDT

    Wow! Your hair looks amazing :)

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  • Wifey's Avatar
    Posted by Wifey Mon Jul 6, 2009 9:55am PDT

    I'd like to try that because I flat iron my hair ALOT and it needs a break! But the one thing I heard about brazillian blowouts is that they use formaldehyde, which is the stuff they use to embalm dead people...If there is a brazillian blowout that doesn't use that then I'm all over it!!

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  • Jordana's Avatar
    Posted by Jordana Mon Jul 6, 2009 8:01pm PDT

    I'm sorry to say that what you had done was NOT BRAZILIAN BLOWOUT (TM).

    I'm glad you love your new hair, but as a Brazilian Blowout Specialist I am confident that you had some other keratin product and were misled into believing it was the hottest new product/service that Nicole Richie, Lindsay Lohan, Ashley Tisdale and Halle Berry have been raving about.

    Brazilian Blowout (TM) is a brand name product which is carelessly false advertised as a "category" of service. The REAL BRAZILIAN BLOWOUT (TM) does NOT require any waiting time before washing your hair. It is the ONLY keratin relaxer on the market which allows you the freedom of being done with your service when you leave the salon.

    Brazilian Blowout (TM) has an in-person hands-on certification class which each stylist is required to take before they can order/use the product. It also has the softest return to natural, should you choose not to repeat the service. I also use two other keratin treatments, but I would never tell a client they were getting one thing and then do another. If I thought one of the others were better for that client, I would explain the details of the product I was recommending and why.

    I'm sorry that you were lied to, but glad you like your hair. In reply to Jessica, the real Brazilian Blowout (TM) does NOT contain formaldehyde (none of the treatments I offer, do).

    More information: www.jordanalorraine.com

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  • Jordana's Avatar
    Posted by Jordana Mon Jul 6, 2009 8:03pm PDT

    PS your treatment would also be better preserved using a shampoo which is free of Sodium Chloride, check the bottle as I am not familiar with the one you mentioned.

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  • Kenzie's Avatar
    Posted by Kenzie Thu Jul 16, 2009 1:43pm PDT

    I would like to know where I can get one.I am a teacher on LOW BUDGET,but I need to look good everyday please help me find the Brazillian Blowout ay a reasonable price

    signed pitiful teacher

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  • Christina's Avatar
    Posted by Christina Mon Aug 17, 2009 12:00pm PDT

    I just had the Keratin treatment as well. No Formaldehyde. My hair gets very frizzy in the summer. I am still in the no wash period, but my hair looks great.

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