MAYBELLINE TO HIT THE TENTS FOR NEW YORK FASHION WEEK

Leading drugstore cosmetics brand, Maybelline New York, along with IMG announced that the beauty brand will serve as the official cosmetic sponsor for IMG Fashion’s Mercedes-Benz Fashion Week in New York City’s Bryant Park.  The two year agreement, which will commence at the upcoming spring collections in September 2009, will carry through to the event’s planned move to Lincoln Center in September 2010.

Maybelline will be replacing MAC cosmetics as the official sponsor.  MAC is supposedly in talks with the folks at Milk Studios to sign on for a sponsorship role there. As for Maybelline, they will be supporting a selection of well-established as well as up-and-coming designers including Charlotte Ronson, Tracy Reese, Michael Angel and Erin Wasson x RVCA.  The makeup teams will be led by Charlotte Willer, the brand’s Global Makeup Artist.    

In a press release, Cyril Chapuy, Global General Manager of Maybelline New York remarked that solidifying a partnership with Mercedes-Benz Fashion Week in New York is “truly exciting for us, and even more so as we have already been sponsoring similar events in Amsterdam, Berlin and Moscow. As the number one makeup brand worldwide, we are thrilled to have the opportunity to partner with the world’s most respected fashion platform, which happens to be in our home town.” 

Read this article at www.thefashionspot.com

MORE ON WWW.THEFASHIONSPOT.COM

31 New CFDA Members Announced

Street Style:  Spain