New product claim—boob job in a bottle

Rodial, a British cosmetics company I actually usually love, has developed a new product that's meant to replicate the effects of breast augmentation (firming, expanding, lifting) without your having to go under the knife. It's rather subtly named Boob Job, is coming out in April and will cost—wait for it—around $250.
Personally, I would never use something like this—even if it worked—because I'm kind of psyched about how my tits are holding up (I actually won a "best boobs" contest on vacation recently which is a very long story that involved skinny dipping and pool hopping and is much less dirty than it sounds).  All that said, if (and when) my breasts do start moving south, I can understand wanting to take action. For anyone interested in being a guinea pig, the company is taking pre-orders for the cream now. [kissandmakeup]