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Well, friends, that something today is Paris Hilton's new hair extensions line, "Paris Extended." Really, it's not even the line (I wouldn't know a good hair extension from a good toadstool) so much as it is every single word written about the line (most of which includes the heiress's favorite monosyllabic term).
To wit:
"Everyone should have the chance to be me. That's why I created the world's hottest hair extensions. Choose from ten fabulous shades and you will be a clip away from hotness."
"It takes time to look hot."
Then, as if the word "hot" had not been overused enough already, the collection is broken into "10 Shades of Hot." And, next, peppered throughout the site are random "Hot" and "Hotter" but it is not clear if these are supposed to signify a rating system or that perhaps you are getting closer to being hotter.
Anyway, if you would like to turn a certain high temperature by wearing clipped-on fake hair, it'll cost you $69.99. Paris Extended
