Fashion + Beauty
Tuesday, February 9, 2010
"Eye-vertising": Have They Gone Too Far?
partner
I've learned to live
with the overt product placement in most TV shows and movies these
days (remember the McFlurry espisode of
30 Rock?), but
this is just too much. To promote the release of the
Twilight DVD in Britain, there will be
(presumably hot) guys walking around wearing
gold-colored contacts that read "Twilight DVD" when
you look closely.
I can see it now … a normally shy gal notices a cute guy checking
her out, she gets excited, gives him a flirtatious look -- and sees
the ads in his eyes. Not exactly a fairy-tale ending.
What do you think? Have they gone too far?
Related: vampires, twilight, eye makeup, contact lenses, advertising
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Posted by MaryMary Thu Apr 16, 2009 10:06am PDT
Ew, creepy. But his unibrow is even scarier.
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Posted by ki Thu Apr 16, 2009 11:15am PDT
ya, i'm not sure about that ... kind of torn, actually. For one I think it's great advertisement, especially with the young hipsters that are Twighlight fanatics. On the other side, if a guy would come to my house to pick up my daughter with these contacts ... well, maybe I would pull the "I'm such a 2000-n-late"-mom thing and make her stay home.
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Posted by BeautyRiot Diva Thu Apr 16, 2009 11:32am PDT
OMG, compuhleately creepy. Tinted contacts are already questionable on the Creepy Meter. But this is right into the red.
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Posted by beauty_guy Thu Apr 16, 2009 12:12pm PDT
people will tattoo brands on themselves if companies pay them enough. crazy.
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Posted by mrscolbert Thu Apr 16, 2009 6:56pm PDT
That is kinda creepy. I also can't even read it very well... I doubt it will be effective. I usually don't look into a total stranger's eyes long enough to read whatever would be written on their contacts.
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Posted by Deb Fri Apr 17, 2009 1:17am PDT
I think I remember hearing about this tactic with another company, but I don't remember what it was. Seriously, seriously creepy though.
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Posted by Paige Fri Apr 17, 2009 4:02am PDT
Ewwww, I'd run in opposite direction
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Posted by Mel Fri Apr 17, 2009 4:35am PDT
I kind of like it. I mean, I like it for Twilight- anything else would be strange.
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Posted by Susan Fri Apr 17, 2009 7:06am PDT
Hey, it's a great idea for promoting Twilight! Very clever.
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