Sarah Jessica Parker’s Sex and the City-Inspired New Fragrance

Sarah Jessica Parker fans who helped make her first signature scents, Lovely and Covet, worldwide smash hits might want to clear some room in the ole perfume shrine. The Sex and the City star has just completed work on her third fragrance with Coty Inc., which, unlike the first two, was created to have much closer ties to her Manolo-loving alter ego, Carrie Bradshaw. Called SJP NYC, it is intended to be a “party in a bottle,” as Parker told WWD, evoking the big-city lifestyle to which so many women have aspired since the HBO show premiered in the late nineties. To really translate that idea of It bags, Cosmos, and brunching with girlfriends into scent form, Firmenich nose Honorine Blanc and Parker—who is extensively involved in the formulation process—looked to the strawberry. It’s a seemingly juvenile choice, but the tween-centric note is tempered by more sophisticated gardenia and musk essences that are meant to help prevent any sugar-sweet aftereffects. The fruity floral bows in May to correspond with the film’s release and will include a whole host of incentives to lure moviegoers from the theater to department stores, including bangles equipped with perfume solids and reversible tote bags—a far cry from a Birkin but a good piece of ephemera nevertheless.

Photo: John Aquino/Courtesy of WWD.com

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