The economy is in the toilet—naturally, you'll start wearing lipstick

There was a story in last week's New York Times about how the sales of lipstick—not gloss—are an economic indicator and how, in tough times, women in this country turn not only to just smaller indulgences to quell their retail fix, but specifically lipstick. At first I read this and felt the same way I did about the whole "dresses are dead" thing. Like, "Oh, New York Times, you style prophet, tell me Oracle, what else will I wear next year?"
But then I realized I'm actually way, way, way tired of lipgloss. I'm sick of it's glossiness, it's very celebrity slickness and I'm especially over how it gets stuck to my hair.

According to the article, you will be buying lipstick for three reasons:
1. It's a small indulgence, "an inexpensive treat meant to substitute for a bigger-ticket item."
2. It's a "morale booster like Charlie Chaplin films were during the depression"
3. Women wear lipstick, “to put forward an image that they are more alive and more vibrant, and not as down in the mouth. It’s part of the uniform of desirability and attractiveness."
Will you make the switch? To a 1940s red perhaps?
Source: NY Times