I got the awesome opportunity to chat on the phone with Reese to
find out what the inspiration was behind her new fragrance that she
developed along with Avon. Her ideas for the perfume came from her
childhood in Tennessee, where she remembers a big magnolia tree and
the sweet smell of her mother’s Gardenia perfume. She also
mentioned that she was always drawn to white flowers. So it was
only natural that In Bloom’s floral notes include Star Gardenia,
Magical Magnolias and Night Blooming Jasmine.
When it comes to the name itself, we fast forward into the present.
When I asked her why she chose the name ‘In Bloom” for her
fragrance, she told me that it “just felt like the right name”. She
explained that it evoked the feeling of what was going on in her
life right now, feeling confident in her work as well as in her
personal life.
It was an absolute pleasure speaking with Reese Witherspoon and I
want to thank her for taking the time to share this with me!
I just received my own bottle of this perfume so stayed tuned
for the review!
Be beautiful ladies!
Photos courtesy of: Avon
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